Empower Case Studies
Client successes are at the core of an organization’s purpose and can be priceless tools in a sales organization’s arsenal. I stepped beyond my role as a Communications Strategist to strategically vet and craft stories of how Empower delivered value to clients, as an extensive case study library was already in place and didn’t want to create duplicate messaging. The government clients profiled ranged from small plans with under $50 million in assets, to mega state plans with billions in assets.
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County of Los Angeles (COLA) Communications Survey Case Study
With focusing on continuously improving their retirement plan offerings, the County of Los Angeles (COLA) launched a survey to understand what their participants are looking for and directly applied the feedback into a NAGDCA award winning communications campaign.
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Employees Retirement System of Texas (ERS) Strategic Communications Case Study
The Employees Retirement System of Texas (ERS) developed a NAGDCA award winning communications campaign that engage participants with their preferred learning method to take charge of their financial future.
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Inland Empire Utilities Agency (IEUA) Transition Case Study
IEUA’s success story filled a gap in Empower’s case study library, showcasing a core governmental client experiencing exceptional results and improvements.
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RetireReadyTN Communications Case Study
The State of Tennessee developed a tailored communications campaign to serve their high-need participants and improve their retirement readiness.
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PERSI Participation Case Study
In collaboration with Empower, the Public Employee Retirement System of Idaho (PERSI) reimagined the enrollment process to engage participants in a modern way to increase plan participation.
